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Facebook has created many tools to help marketers better optimize their business, and one of these tools is their Pixel. Advertising on Facebook can be overwhelming with all the features, but pixels help ease the situation. It makes advertising on their platform much easier by tracking conversions, optimization and remarketing. There are pixels for Google Analytics to track conversions on your website for other campaigns, but Facebook created one specifically for their ad campaigns.
One of the most popular social media platforms by far is Instagram. The mobile photo sharing app boasts 150 million active daily users. Since being acquired by Facebook and making useful updates, the social media giant shows no signs of slowing down. To leverage this platform and make sure your brand attracts engagement and followers, I’ve created a quick list to improve your profile. Check it out and do it for gram!