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Search engine optimization (SEO) is a way to improve your company’s search engine ranking organically. Using the correct keywords can help enhance this. Keywords are typically a word or short phrase that you use to attract users to your website. People will type these keywords into a search engine in hopes of finding a solution to their problem or gathering more information on a topic.
There’s a list of things you need to make your brand marketable. Some of the basics are creating a logo, website, social media, and more. Ensuring that all these elements you’ve so delicately created are able to be found online, search engine optimization (SEO) is needed to complete the package.