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Google is the most popular search engine that people use to answer their every day questions. If you don’t know something, nine times out of ten, you’re referring to Google about it. For this reason, having your business on Google is essential to get your product or service in front of these users. The search engine processes over 40,000 searches per second. To ensure your brand is one of the top searches that pop up when people type in their questions, you need to create a Google Adwords account.
One of the main areas of focus for B2B marketing is lead generation and ROI. This is the bread and butter for companies to attract and convert more quality leads. They also want to know what they’re getting in return for their marketing efforts. Below are trends and tips to stay on top of if you want to succeed this year with B2B marketing.